COOKIE POLICY
Last updated : 4 May 2025
1. What are cookies?
Cookies are small text files placed on your computer or mobile device when you visit a website. They allow the site to recognise your device, remember preferences and improve your experience. Similar technologies—such as local storage, web beacons, SDKs and server‑side tracking—are referred to collectively as “cookies” in this Policy.
2. Who sets cookies on ykards.com?
- First‑party cookies – set by Ykards (APH Services LLC).
- Third‑party cookies – set by trusted service partners, e.g. Google, Meta, Microsoft, Amplitude, Solid (payment), Twilio (email/SMS). These partners provide analytics, advertising, payment and support functions.
3. Why we use cookies
| Category | Purpose | Legal basis (EEA / UK) |
|---|---|---|
| Strictly necessary | Enable core site features (trial sign‑up, subscription checkout, card‑creation form, security, cookie‑banner storage). | Contract; Legitimate interest |
| Performance / Analytics | Count visits, understand navigation flow, fix bugs (e.g. Google Analytics 4, Amplitude, Hotjar). | Consent |
| Functional | Remember language choice and in‑progress form data; keep the live support pop‑up consistent. | Consent |
| Marketing / Advertising | Show or suppress ads, create remarketing audiences, measure campaign performance (e.g. Google Ads, Meta Pixel, Microsoft Ads). | Consent / Legitimate interest (own similar products) |
4. Cookie table (illustrative)
| Name | Provider | Type | Purpose | Expiry |
|---|---|---|---|---|
| yk_session | ykards.com | First‑party, strictly necessary | Maintains subscription checkout session and card‑creation progress | 30 min idle / 7 days max |
| yk_cookie_consent | ykards.com | First‑party, strictly necessary | Stores your cookie‑consent settings | 6 months |
| _ga | Google Analytics | Third‑party, analytics | Distinguishes users for site analytics | 13 months |
| hjSessionUser####### | Hotjar | Third‑party, analytics | Associates page views with a single user for heat‑map analysis | 12 months |
| _fbp | Meta | Third‑party, marketing | Delivers ads to previous visitors on Facebook / Instagram | 3 months |
| _uetvid | Microsoft Ads | Third‑party, marketing | Adds user to a remarketing audience for Bing Ads | 13 months |
| stripe_sid / solid_sid | Stripe / Solid | Third‑party, strictly necessary | Enables secure payment checkout | Session |
(The live cookie list is available in the Preference Centre; names and durations may change as services evolve.)
5. Managing your cookie choices
Cookie Preference Centre
Click “Cookie Settings” in the footer or visit /cookie‑preferences to:
- grant or withdraw consent by category;
- turn analytics or marketing cookies on/off;
- view an always‑updated cookie list.
Changes apply instantly, but you may need to refresh the page.
Browser controls
Most browsers let you delete or block cookies, block third‑party cookies, or warn before storage. See help pages for Chrome, Firefox, Safari or Edge.
Mobile device settings
On iOS and Android you can limit ad tracking (IDFA / AAID) or reset the advertising identifier under Settings → Privacy → Advertising.
Google Analytics opt‑out
Install the Google Opt‑out Browser Add‑on: https://tools.google.com/dlpage/gaoptout.
6. Do‑Not‑Track signals
Our site currently does not respond to automatic “Do Not Track” (DNT) signals because no industry standard exists. You can still manage tracking via the Preference Centre.
7. Updates to this Policy
We update this Cookie Policy when we add cookies, swap providers or when laws change. Any material change will be announced via the cookie banner or by updating the “Last updated” date above.
8. Contact
Privacy Team – APH Services LLC
16192 Coastal Highway, Lewes, DE 19958, USA
Email : help@ykards.com
☎ +44 330 822 0969 – this is an automated help line that provides self‑service information about trials and cancellations steps. It does not connect you to a live agent. For personalised assistance or to submit documents, please email us.